Advice from Built to Last: great ideas are unnecessary

I’m currently reading the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras. I’m just on p. 38, but there’s one interesting thing that I already learned. According to the book, many visionary companies didn’t start out with a great idea but they were committed to creating a company.

When one is more loyal to the company rather than the product, this encourages more progress. All ideas, all products, will sooner or later lose popularity, so companies have to be nimble and adapt to the changing times. If they are willing to kill their darlings, if they’re willing to be guided by the big picture instead, then this will help them stand the test of time.

If this is the case, then the book says you shouldn’t wait for that stroke of genius to start a company. Just do it! Create your dream company; you have no excuses.

Eeep, how do I take that leap?

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All the opinions expressed in this page and in this blog are my own and do not represent the official stances of the companies, institutions, and organizations that I am affiliated with. I am a person. I’m not just a manifestation of corporate interests. I have an identity that is separate from my company because even if human beings are paid for a service by corporations, human beings are not owned by corporations. 


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